Nike Explores NFT Fashion To Dives Into Video Game Wearables

In an announcement, .Swoosh revealed its plans to delve deeper into video game fashion by launching a new line of virtual products called "Nike In-Game Wearables."

Nike Explores NFT Fashion To Dives Into Video Game Wearables

Nike’s digital wearables branch, .Swoosh, is venturing into the world of video game fashion, according to a recent blog post. The company Nike also expressed some reservations about expanding into the non-fungible token (NFT) market.

In an announcement, .Swoosh revealed its plans to delve deeper into video game fashion by launching a new line of virtual products called “Nike In-Game Wearables.” These wearables can be purchased and worn within video games, bringing a sense of realness to the virtual world. The focus is on the joy of collecting and self-expression rather than purely transactional experiences.

Nike also aims to engage with the community by offering exclusive physical products tied to in-game wearables, fostering a sense of appreciation among loyal members. The company recognizes the importance of creators benefiting financially and plans to enable users to transfer their digital collectibles into personal wallets by the second half of the year. This move aligns with Nike’s commitment to providing royalties for art and promoting collaborative creation. However, Nike only plans to develop its marketplace; instead, it concentrates on creating products and stories.

While Nike explores the world of NFTs, scammers have taken advantage of the hype surrounding the technology. OpenSea, a leading NFT marketplace, was targeted by scammers who sent phishing emails offering an exclusive partnership between Nike and RTFKT, promising an NFT offering. This incident underscores the need for users to exercise caution and verify communications from trusted sources in the rapidly evolving NFT landscape.

.Swoosh, described as a “web3-enabled platform,” is a digital community promoting inclusivity for athletes, digital creators, and collectors. It allows members to explore and purchase virtual collectibles, including shoes and jerseys that can be worn in digital games and immersive experiences. The global NFT market cap currently stands at over $28.1 billion, with a trading volume of over $2.8 billion in the last 24 hours.

Nike’s foray into video game fashion and exploration of NFTs demonstrates its commitment to embracing emerging technologies and engaging with its community. By offering unique virtual wearables and creating opportunities for creators to benefit financially, Nike is tapping into the evolving digital landscape and shaping the future of fashion and sports.

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