Gucci Is Bringing Luxury Fashion To The Metaverse

Luxury Italian fashion house Gucci has launched ‘Gucci Vault Land’, its latest play-to-know game, in The Sandbox metaverse. With Gucci Vault, the fashion brand offers players the chance to complete objectives, earn rewards and educate themselves on the illustrious history of the company.

Gucci Is Bringing Luxury Fashion To The Metaverse


Italian fashion house Gucci has opened an experimental concept store called ‘Gucci Vault Land’ on the land parcel purchased by the company in The Sandbox, an Ethereum-based metaverse. The virtual reality environment envisioned by Gucci’s Creative Director Alessandro Michele, offers players the chance to immerse in a 360 degree play-to-know game and complete objectives to earn exclusive Gucci rewards and SAND tokens – the native cryptocurrency of The Sandbox.

 

 

‘Gucci Vault’ will showcase rare vintage items by the brand and digital wearables from hats to skate ramps and even cars that players can purchase to place as showpieces in their own metaverse lands. Players enter through a grand entrance hall of the Gucci Vault and wander through a series of rooms to participate in the “Garden of Curiosities” game. Each room is designed around a story related to the brand’s history. Additionally, holders of the fashion brand’s SUPPERGUCCI and Gucci Grail NFTs will be gifted a Gucci Vault Aura – a digital fashion wearable for their avatars in The Sandbox. Gucci says the ultimate goal of its metaverse experience is to educate the Web3 community about its heritage.

 

Last year, Gucci became the first fashion brand to release NFT collections and launch metaverse experiences. The company introduced ‘Gucci Garden’ on The Sandbox, as well as within crypto gaming platform Roblox. Gucci Vault Land, available from October 27 to November 9, will be open to everyone.

 

At the time of writing, SAND token is trading at $0.87, down 2.1% in the last 24 hours.

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