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Nike, the footwear giant, has announced its entry into the NFT space by launching its first NFT drop on its .Swoosh Web3 community platform. This move comes months after the platform's debut.
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Nike has launched their first NFT, Our Force 1 (OF1), on its Web3 community platform. Swoosh. The virtual sneaker NFTs will pay homage to the Nike Air Force 1 footwear and will be available in two varieties: Boxes for Classic Remixes and New Wave.
What is the Nike Swoosh platform?
Nike is positioning Swoosh, a blockchain-based platform, as a virtual environment where everyone who is now or wants to be connected with the brand (including athletes, digital producers, and collectors) can come together “to create and own a new kind of sport,” according to the brand.
What is Nike Swoosh famous for?
It has encapsulated what great branding looks like for the past 48 years. “The Swoosh has been successful for Nike’s brand because it immediately communicates some of the brand’s core values,” Taylor Getler, business development associate at branding firm Works Design Group, remarked.
What is Nike announced through its newly launched platform?
Nike is airdropping “posters” on its newly launched. Swoosh platform, giving customers early access to Nike’s first non-fungible token (NFT) collection, Swoosh stated in a blog post on April 17.
When OF1’s will be available?
Nike’s Our Force 1 (OF1) collectibles, a digital facsimile of the company’s classic “Air Force 1” sneakers introduced in 1982, will be accessible. Swoosh users are beginning May 10.
How many posters are going to be released?
Nike’s Our Force 1 (OF1) will airdrop 106,453 OF1 “posters” on Tuesday, giving one out of every three. Early access to the new “digital-creation collection” for Swoosh users—Nike Virtual Studious general manager Ron Faris.
What is OF1 of Nike say?
“The OF1 collection showcases Nike’s dedication to staying creative at the interface of performance and industry for the next generation of sports.” We’ve been looking for novel storytelling methods and building relationships that don’t rely on physical products. SWOOSH is the future marketplace as more members choose to convey themselves in both the digital and physical worlds.”
How much do OF1 boxes cost, and what are they?
These “posters” will allow. Swoosh customers to choose the “Classic Remix” and “New Wave” OF1 digital boxes as soon as May 8, with each package costing $19.82, a nod to the year the “Air Force 1” sneakers were debuted.
What can Owners do once they open the boxes?
Owners shall be able to open the boxes later to find out which OF1 design is inside, with Nike stating that each NFT will include 3D files that will allow users to “express themselves in new ways.”
Who else introduced the NFTs with their brand?
Adidas last week enhanced its “Into The Metaverse” NFT ecosystem, which was first introduced in December 2021 with the release of its ALTS by Adidas collection, which featured a dynamic NFT with eight various “ALT[er] egos” that corresponded to various rare features and engaging tales.
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