Bernard Arnault Adds NFTs to His Lavish Collection.

 

The world’s richest man and CEO of LVMH, Bernard Arnault, has recently made news for his foray into NFTs. Arnault is said to have purchased many digital artworks known as non-fungible tokens (NFTs) that are stored on the blockchain and cannot be copied.

Many have questioned the value and longevity of NFTs; Arnault’s investment represents a shift in the public’s perception of digital art and ownership. NFTs have grown in popularity in recent years to authenticate digital art and provide a secure means of trading and selling it.

 

Who is Bernard Arnault?

 

Bernard Arnault is a French billionaire businessman and the chairman and CEO of LVMH Moët Hennessy Louis Vuitton SE, which is a multinational luxury goods conglomerate. As of 2021, he is one of the richest people in the world with a net worth of over $150 billion.

Arnault has been involved in the fashion and luxury goods industry for several decades, and he is credited with transforming LVMH into the world’s largest luxury goods company through strategic acquisitions and brand management. In addition to his business interests, Arnault is also a philanthropist and has supported various cultural and educational initiatives in France.

Bernard Arnault owns 75 luxury companies, including Louis Vuitton, Tiffany, and Tag Heuer, a luxury superyacht dubbed Symphony, his private island in the Bahamas, and an unusual collection of NFTs.

 

The discussion between Bernard Arnault and Ian Rogers about NFTs during the meeting:

 

In a meeting with his former LVMH advisor and chief digital officer, Ian Rogers, the chair and CEO of the luxury giant, disclosed his own NFT collection. Despite previous comments demonstrating skepticism toward technology, the world’s richest man, Bernard Arnault, has his tiny nest fund of digital collectibles.

Arnault is said to have had a “tepid” attitude toward technology in the past, despite his sons’ much greater enthusiasm. Alexandre Arnault once flaunted a jewel-encrusted Cryptopunk Tiffany necklace. His brother Frédéric Arnault, CEO of Tag Heuer, demonstrated his love of Web3 technology with NFT display capabilities on the luxury watch brand.

What happened in Aarthi and Sriram podcast with Rogers?

 

Arnault Senior has been relatively silent on the subject. Still, in a recent Aarthi and Sriram podcast, Rogers, who has since become the chief experience officer at Ledger and is working on the soon-to-be-released Ledger Stax wallet, confides in the hosts about Arnault’s digital collection.

“You’re telling me Bernard Arnault has a wallet and maybe is buying some NFTs that we don’t know about?” the host says.

“There is no doubt,” Rogers responds, “he has shown me the OpenSea page of his own volition.”
“That means he had to take out his phone, look for it, and walk me through it.” So, yes.”


Overall, Arnault’s foray into NFTs represents a significant development in the art world, reflecting the growing importance of digital art and ownership in the modern era. It will be interesting to see how this investment affects the art market’s future and whether NFTs will become a more commonly accepted form of art ownership as the market evolves.